Privacy policy

Last Updated: May 2026

At Lola Starr, we are committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, contact us, sign up to our marketing communications, or otherwise interact with us.

We believe in transparency, trust, and treating your data with care.

WHO WE ARE

Lola Starr is a UK-based activewear and lifestyle brand.

For the purposes of UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Lola Starr is the “data controller” of your personal information.

Contact Details

Lola Starr
Shakespeare Avenue
Liverpool
L32 9SH
United Kingdom

📧 Email: info@lolastarr.co.uk

THE PERSONAL INFORMATION WE COLLECT

Depending on how you interact with us, we may collect and process the following personal information:

Information You Provide Directly

This may include:

  • Your name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Account login details
  • Purchase and order history
  • Payment and transaction information
  • Customer service enquiries
  • Information you provide when subscribing to marketing communications
  • Information submitted through forms, surveys, competitions or reviews

Information Collected Automatically

When you visit our website, we may automatically collect certain technical and usage information, including:

  • IP address
  • Browser type and device information
  • Website activity and browsing behaviour
  • Pages viewed and time spent on the website
  • Referral sources
  • General location information

Some of this information is collected through cookies and similar technologies. Please see our Cookie Policy for further information.

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to operate, improve and protect our business and services.

We may use your information to:

  • Process and fulfil your orders
  • Arrange delivery and returns
  • Manage your account
  • Provide customer support
  • Communicate with you regarding your orders or enquiries
  • Improve our website, products and customer experience
  • Prevent fraud and maintain website security
  • Send marketing communications where permitted
  • Personalise website content, recommendations and marketing
  • Comply with legal and regulatory obligations
  • Maintain business records and accounting requirements

OUR LAWFUL BASIS FOR PROCESSING

Under UK GDPR, we must have a lawful basis for processing your personal information.

We rely on the following lawful bases depending on the purpose of processing:

Contractual Necessity

Where processing is necessary to fulfil our contract with you, including:

  • processing payments
  • shipping orders
  • managing returns and exchanges

Legitimate Interests

Where processing is necessary for our legitimate business interests, including:

  • improving our services and website
  • fraud prevention
  • customer support
  • business administration
  • analytics and website performance

We ensure these interests do not override your rights and freedoms.

Consent

Where you have given clear consent, including:

  • email marketing
  • SMS marketing
  • certain cookies and tracking technologies

You may withdraw your consent at any time.

Legal Obligations

Where processing is necessary to comply with legal or regulatory obligations, including accounting, tax and fraud prevention requirements.

MARKETING COMMUNICATIONS

If you choose to subscribe to our marketing communications, we may send you emails, updates, product launches, offers, event information and brand news.

You can unsubscribe from marketing emails at any time by:

  • clicking the unsubscribe link in our emails, or
  • contacting us directly.

We may continue to send service-related communications regarding your orders or account where necessary.

PERSONALISED MARKETING & PROFILING

We may use data relating to your purchases, browsing behaviour and interactions with our website to personalise your shopping experience, product recommendations and marketing communications.

This may involve automated processing and audience segmentation through platforms such as:

We do not carry out solely automated decision-making that produces legal or similarly significant effects on individuals.

You have the right to object to direct marketing and profiling activities at any time.

SHARING YOUR PERSONAL INFORMATION

We only share personal information where necessary and appropriate.

We may share your information with trusted third parties including:

  • Website and ecommerce providers
  • Payment processors
  • Delivery and fulfilment providers
  • Email marketing platforms
  • Analytics and advertising providers
  • Professional advisers
  • Fraud prevention and security providers
  • Legal or regulatory authorities where required

Our website and online store are hosted by Shopify.

These providers may process your data on our behalf and are required to handle your information securely and lawfully.

We do not sell your personal information.

INTERNATIONAL DATA TRANSFERS

Some of our third-party providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we ensure appropriate safeguards are in place, including:

  • UK International Data Transfer Agreements (IDTA)
  • the UK Addendum to Standard Contractual Clauses
  • adequacy regulations approved by the UK Government

DATA RETENTION

We only keep personal information for as long as necessary for the purposes outlined in this Privacy Policy.

Typical retention periods may include:

  • Order and transaction records: up to 6 years
  • Customer service communications: up to 3 years
  • Marketing subscription data: until you unsubscribe or request deletion
  • Website analytics data: typically 14–26 months

We may retain information longer where required by law or to protect legal rights.

SECURITY

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, misuse, loss or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure.

YOUR RIGHTS

Under UK GDPR, you may have the following rights regarding your personal information:

  • The right to access your data
  • The right to correct inaccurate data
  • The right to request deletion of your data
  • The right to restrict processing
  • The right to object to processing
  • The right to data portability
  • The right to withdraw consent
  • The right to object to direct marketing

To exercise any of these rights, please contact us at:

📧 info@lolastarr.co.uk

We may need to verify your identity before responding to your request.

We aim to respond within one month, in accordance with applicable data protection laws.

CHILDREN’S PRIVACY

Our website and services are not intended for children under the age of 13.

We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

THIRD-PARTY LINKS

Our website may contain links to third-party websites, social media platforms or services.

We are not responsible for the privacy practices or content of third-party websites. We encourage you to review their privacy policies separately.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect legal, regulatory or operational changes.

Any updates will be posted on this page with the revised “Last Updated” date.

CONTACT US

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

Lola Starr
📧 info@lolastarr.co.uk

You also have the right to lodge a complaint with the:

Information Commissioner's Office (ICO)

or visit:

ICO Website

COOKIE POLICY

Last Updated: May 2026

This Cookie Policy explains how Lola Starr uses cookies and similar technologies on our website.

By continuing to use our website, you can choose whether to accept or manage certain cookies through our cookie preference banner.

WHAT ARE COOKIES?

Cookies are small text files placed on your device when you visit a website.

They help websites function properly, improve user experience, remember preferences, analyse website traffic, and support marketing and advertising activity.

Cookies may be set by us (“first-party cookies”) or by trusted third-party providers (“third-party cookies”).

TYPES OF COOKIES WE USE

Strictly Necessary Cookies

These cookies are essential for the website to function properly and cannot be switched off in our systems.

They help with:

  • secure checkout
  • shopping cart functionality
  • account login
  • payment processing
  • website security

Without these cookies, certain parts of the website may not work correctly.

Performance & Analytics Cookies

These cookies help us understand how visitors use our website so we can improve performance, functionality and customer experience.

They may collect information such as:

  • pages visited
  • time spent on the website
  • traffic sources
  • device and browser information

We may use services such as:

Analytics data is generally aggregated and anonymised where possible.

Functionality Cookies

These cookies allow the website to remember choices you make, such as:

  • preferred region
  • saved preferences
  • wishlist items
  • account settings

They help provide a more personalised experience.

Marketing & Advertising Cookies

These cookies may be used to:

  • show relevant advertisements
  • measure marketing performance
  • personalise advertising content
  • track website activity across platforms

We may use advertising and marketing tools provided by:

These providers may use cookies or similar technologies to collect information about your browsing activity over time and across different websites.

Marketing cookies will only be used where you have given consent.

MANAGING YOUR COOKIE PREFERENCES

When you first visit our website, you will be given the option to:

  • accept all cookies
  • reject non-essential cookies
  • customise your cookie preferences

You can change or withdraw your consent at any time through our cookie settings banner or through your browser settings.

Please note that disabling certain cookies may affect how parts of the website function.

THIRD-PARTY COOKIES

Some cookies may be placed by third-party services integrated into our website, including payment providers, analytics providers, social media platforms and embedded content.

These third parties are responsible for their own privacy and cookie practices.

We encourage you to review their policies directly.

HOW LONG COOKIES ARE STORED

Some cookies are deleted when you close your browser (“session cookies”), while others remain on your device for a set period (“persistent cookies”).

The duration depends on the purpose of the cookie and the provider.

CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements or how we use cookies.

Any updates will be posted on this page with the revised “Last Updated” date.

CONTACT

If you have any questions about this Cookie Policy, please contact:

Lola Starr
📧 info@lolastarr.co.uk