I’m Kate Hill — founder and designer of Lola Starr.

I created the brand because I couldn’t find activewear that truly worked for me, leggings that felt supportive, comfortable, and confidence-boosting. Lola Starr is about designing pieces that move with real women, through real life.

Designing for Real Women

At the heart of Lola Starr are our leggings, designed from personal frustration and lived experience.

In my early 40s after two pregnancies, body changes, weight fluctuations, perimenopause… and let’s be honest, our bodies (and skin!) are not the same as they were in our 20s I really struggled to find leggings that made me feel good.

Especially around the stomach area.

I didn’t want to feel squeezed, self-conscious or constantly adjusting. I wanted support, a bit of shaping, real comfort,  and that feeling of wow, I actually feel amazing in these.

I wear my leggings everywhere. To train, to run errands, and yes even to meetings, styled with a blazer. When I’m in them, I feel confident, comfortable, and completely at ease. No worrying, no fidgeting, just feeling like myself.

So I designed them myself.

Our leggings are shaped to enhance, support and move with a woman's body not fight against it. Every panel, seam and waistband is considered through the lens of real wear, real movement, and real life.

• Second-skin comfort with a premium, compact feel

• High-waisted support that shapes without restriction

• Thoughtful compression that holds without squeezing

• Versatility that carries you from training to everyday life

"Great leggings are like best friends—you should be able to count on them to make you feel confident and comfortable, no matter your body shape." – Kate

Founder-Led. Purpose-Driven.

Lola Starr is intentionally founder-led. I’m hands-on at every stage, from sourcing fabrics and developing new ideas, to design, fit and finishing. With 30 years in textile and  manufacturing industry.

Alongside our UK manufacturing partners, I also create a small number of pieces myself each collection. We work with specialist machinery and technical processes that allow us offer a bespoke service - refine fit, construction and performance, keeping me closely connected to the craft and quality behind every garment.

I oversee all fabric sourcing, choosing premium, responsibly made materials that perform, last and feel good to wear. The collection is intentionally considered offering thoughtful design, versatile pieces that adapt to different bodies, lifestyles and moments, rather than excess for the sake of it. Innovation is a constant part of the process, whether that’s improving fit, refining construction, or creating bespoke pieces for individuals, clubs and businesses.

Everything we create is designed with real women in mind and made in small batches here in the UK. It allows me to stay true to the brand’s values, focus on the details, and make sure each piece genuinely feels good, not just looks good.

My vision is simple: to create long-lasting activewear for conscious customers, pieces that earn their place in your wardrobe and stay with you over time. I’m always learning, refining and evolving how and where we produce, looking for better materials, better processes and better ways of doing things.

If I’m going to make something, it has to be worth it.

For the women wearing it.
For the people making it.
And for the industry we’re helping to shape.

Community, Always.

From the beginning, the brand has been shaped by the women who wear it, their stories, their confidence, their honesty, and the way they show up for themselves and each other. I’ve never believed in perfection or fitting a mould. I believe in real women, real bodies, and creating spaces where people feel seen, supported and encouraged.

Community sits at the heart of everything we do, from working with real women on our shoots, to collaborating with local businesses, gyms and wellness brands, and hosting events that bring people together through movement, conversation and connection.

It’s about community over competition.
About lifting each other up.
About showing what’s possible when women support women. Stronger Together

Lola Starr is built with community, powered by community — and I’m endlessly grateful to be part of it.

With gratitude always

Kate 

x